Product & Strategy Leader – AI-Driven Content, Data & Insights

Tanusri
Jammalamadaka

Visionary executive with 18+ years leading AI-driven content intelligence, customer and market insights, and GTM strategy across sports, technology, and enterprise SaaS.

18+ Years Experience

Enterprise Scale

AI-Driven Growth

Get in Touch View Experience

Impact Highlights

332%

Engagement

League-wide fan engagement ROI uplift through AI/ML-powered journeys and content intelligence at NFL.

18%

Subscription

Net-new and retained subscribers driven by personalized journeys and closed-loop activation.

$8-12M

Platform

End-to-end ownership of MarTech and audience activation platforms with 99.9% uptime during peak events.

Core Competencies

AI Content Intelligence

GenAI, AI-content intelligence, and content supply-chain automation powering intelligent buyer and fan journeys.

Enterprise Positioning & GTM

Enterprise positioning, messaging, and go-to-market strategy that connects product value to revenue outcomes.

Customer & Market Insights

Customer and market insights shaping product strategy, roadmap priorities, and intelligent buyer journeys.

Cross-Functional Leadership

Product, Eng, AI/ML, Design, and Sales alignment from C‑suite to front line for complex multi-year initiatives.

Customer Success & Retention

Customer success, retention, and expansion motions that tie AI-led experiences to revenue and loyalty.

Revenue & GTM Outcomes

Revenue growth, complex sales cycle management, and thought leadership & industry presence across enterprise SaaS and digital products.

Professional Experience

Dec 2023 - Present

National Football League

Principal Technical Product Strategist, MarTech

• Lead strategy and execution for content intelligence, personalization, and AI/ML-driven journeys across global web and mobile ecosystems.
• Built an AI-driven content insights layer analyzing behavioral data, metadata, and content attributes to optimize content quality and engagement.
• Drove 332% engagement ROI uplift and 18% subscription growth while overseeing an $8–12M MarTech and audience activation platform budget.
• Led and mentored a cross-functional team of 12 across product, engineering, and analytics, with two internal promotions delivered in 18 months.
• Unified 32 club websites and mobile experiences, scaling customer journeys globally from acquisition through checkout.
• Operationalized privacy-first activation via consent management, DSAR workflows, and governance models, and established CX scorecards for the Commissioner’s Office and executive board.

Apr 2021 – Nov 2023

Capgemini

North America Adobe Practice Lead (Partner-Level), DCX

• Owned P&L for North America Adobe practice with a $5M+ annual revenue target, utilization goals, and a cross-functional team of 18 consultants, architects, and engagement managers.
• Led Center of Excellence for AI-powered customer experience, aligning Adobe Experience Cloud and messaging strategies to measurable retention and business outcomes across enterprise clients.
• Drove 27% YoY Adobe portfolio growth and led complex enterprise sales cycles end-to-end across a $3M+ pipeline, consistently meeting or exceeding quarterly quota.
• Built GTM motions for AI/content offerings using MEDDIC and Challenger Sale / Solution Selling frameworks; redesigned client content operations, personalization engines, and data-driven lifecycle strategies.
• Scaled the practice from 8 to 18 in 2.5 years and established thought leadership through Adobe Summit sessions, client webinars, and two co-authored whitepapers on enterprise content personalization that helped improve operating margins by 40%.

Aug 2020 – May 2021

Hyve Solutions

Enterprise Account Executive

• Established enterprise operations across three European markets, expanding customer base by 27% while sustaining high CSAT/NPS scores.
• Closed three major international deals worth ~$6M, expanding global presence from 22 to 28 entities while maintaining service quality.
• Led cross-functional collaboration with vendors, sales, and delivery teams in pricing negotiations and RFP processes.

2013 – 2021

Adobe Systems

Senior Digital Experience PM & Partner Program Leader

• Defined and executed enterprise web strategy, integrating Salesforce and Adobe Experience Cloud for global events and e-commerce experiences, with end-to-end personalization and CRO roadmaps.
• Managed analytics and tag management frameworks (GA/GTM), optimizing performance measurement and experimentation across digital channels.
• Led partner ecosystem and technology partner programs, migrating 32,000+ partners to AEM and directing global launches impacting 1,300+ partners and millions of end users.
• Created and executed go-to-market strategies that generated ~$2M in new annual revenue and accelerated adoption of Adobe Experience Cloud.

Jun 2012 – Mar 2013

Milestone Internet Marketing

Business Development Account Executive

• 70+ enterprise accounts managed
• 38% annual revenue increase
• Strategic customer-success planning

Leadership & Advisory

Creating value beyond implementation through advisory, frameworks, and ecosystem leadership

NFL TAC 2025 — welcome banner and event signage

View role in Professional Experience

NFL TAC 2025 · Technical Advisory Council · MarTech & fan engagement

Strategic advisory · 32-club ecosystem

NFL Technical Advisory Council

NFL · MarTech advisory

Facilitating business-outcome discussions with all 32 clubs—MarTech architecture, fan engagement, and data activation—translating platform capabilities into measurable outcomes within franchise-based operating models.

Clubs

Advisory Council

TAC

Summit & sessions

Key Highlights

●Align MarTech and audience-activation strategy to franchise outcomes—content, personalization, and measurement across web and mobile.
●Bridge clubs, league office, and solution partners on data governance, activation, and customer-journey design.
●Represent practitioner perspective in council sessions, TAC programming, and cross-league forums.
●Complements day-to-day NFL Principal Technical Product Strategist remit with ecosystem-wide advisory.

NFL MarTech Fan engagement Data activation 32 clubs Technical Advisory

Professional Experience Adobe Experience Platform Champions - President Founder projects

Watch Demo Video

AEP Champion spotlight · Adobe Experience Platform community

Leadership & community impact

Adobe Experience Platform Champions - President

Adobe Experience Platform · Champion leadership · 2025-2026

Strategic leadership within the Adobe Experience Platform Champion program: bridging enterprise practitioners with Adobe Product & Engineering, driving program initiatives, and representing the global champion community at Summit, forums, and customer-facing sessions.

Years Active

President · Leadership

AJO Advisory Seat

Key Highlights

●President of the Champion Leadership Committee — primary liaison to the Adobe Program Manager on initiatives, Adobe Summit, and Champion Forum.
●Served on the Adobe AJO Advisory Board (2024 & 2025), helping shape integrations between enterprise clients and Adobe Product & Engineering.
●Lead monthly Leadership Committee meetings, mentor members, and align initiatives with Adobe’s strategic goals.
●Spokesperson for the Champion program at Adobe events, webinars, and customer-facing sessions.

Adobe Experience Platform AJO Adobe Summit Champion Forum Enterprise Marketing Customer Advisory

Watch on YouTube NFL Technical Advisory Adobe Experience Platform Champions - President Founder projects

Founder Projects & AI Ventures

Hands-on AI venture building across autonomous revenue systems and AI-powered education

SoloForge dashboard — lead intake, agent activity, metrics

Watch Demo Video

Build story & walkthrough · Llama Lounge Agentic Hackathon 2026

Autonomous COO for Solopreneurs

SoloForge

AI Product Strategist · 2026

A 4-agent sequential multi-agent pipeline using CrewAI + Anthropic Claude Sonnet 4 that transforms a single lead input into a complete revenue lifecycle: lead research → personalized proposal → invoice → 6-month ML revenue forecast.

29.8M

Target Market

Agents

Platform Cost

Key Highlights

●Complete lead-to-revenue lifecycle in a single structured pipeline
●Pydantic v2 output contracts for validated context chaining between agents
●4-action lead routing engine (PROPOSE / NURTURE / DISQUALIFY / UPSELL) with confidence scoring
●Skyfire AI-native autonomous invoicing with USDC + card payments
●Snowflake Cortex ML 6-month revenue forecasting with confidence bounds

CrewAI Anthropic Claude Sonnet 4 Snowflake Cortex Skyfire Pydantic v2 Streamlit Composio

LinkedIn build story GitHub repository

Brand & vision from VC pitch deck · Incubated through Santa Clara University EMBA New Business Ventures

Education Without Barriers

inspirEd AI

AI Product Technologist & Chief Marketing Officer · 2026

AI-Powered Personalized Learning at Scale

Interactive teacher avatars delivering real-time, personalized instruction across K–12 and professional certification markets. Platform combines adaptive curriculum, multi-channel delivery, and SaaS-ready infrastructure for schools, publishers, and enterprises.

$296B+

TAM

Interviews

$2.7M

Raise Roadmap

Key Highlights

●AI avatar teachers adapt tone, pace, and style in real time; dynamic curriculum adjusts to performance and learning objectives.
●Multi-platform access — web, mobile, and LMS-integrated — with enterprise licensing for publishers and institutions.
●Only combined play in the deck: AI avatar interaction + real-time personalization + dual coverage (K‑12 tutoring + CE professionals).
●Phased GTM: California CE wedge → national K‑12 expansion; financial model projects strong scale path (deck: EBITDA positive by 2028, ~74% gross margin at scale by 2030).
●Validation: 15 customer interviews — 13/13 trial intent, 12/13 switching intent; full investor narrative and unit economics modeled.

K-12 Tutoring CE Professionals AI Avatar Tech Adaptive LMS Pay-per-use SaaS B2B2C EdTech

Tanusri Jammalamadaka · Santa Clara University EMBA · New Business Ventures

Technical Expertise

Deep expertise across enterprise marketing platforms, AI/ML technologies, and business management tools

AIAI & Automation

Claude ChatGPT Antigravity Cursor Gemini Code Assist Gemini CLI GitHub Copilot Perplexity Deepsearch Gemini Notebook LLM Snowflake CLI & Codex CrewAI Kimi Firefly AI Composio AI CesiumJS Vertex AI HeyGen Fleet AI Snorkel AI Patronus AI Scaler AI Labs Mercor Halluminate Scale AI CoreWeave OpenPipe

CdCloud & Architecture

AWS Azure GCP API Integration Microservices SQL

StStrategy & Ops

Agile/Scrum OKRs P&L Management MEDDIC Challenger Sale Solution Selling RFP Processes Strategic Account Planning Pipeline Management Vendor Management Change Management